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	<title>  s   i   l   v   i   o  </title>
	<link>https://silviocaielli.com</link>
	<description>  s   i   l   v   i   o  </description>
	<pubDate>Sun, 07 Jun 2026 21:05:53 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://silviocaielli.com/Index</link>

		<pubDate>Sun, 07 Jun 2026 21:05:53 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

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		<title>walmart - add to heart</title>
				
		<link>https://silviocaielli.com/walmart-add-to-heart</link>

		<pubDate>Wed, 13 Dec 2023 15:37:29 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/walmart-add-to-heart</guid>

		<description>Twenty three shoppable episodes. Hundreds of products. Six million clichés (aprox).A huge collaboration for Walmart made with the amazing folks at Fallon, Digitas, The Community, Contender and Golin.




	
-----------------&#38;nbsp; &#38;nbsp;Watch all episodes here&#38;nbsp; &#38;nbsp;------------------------- &#38;gt;
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&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/3fae2f2549a4256d3710013b241b333b1718f30a3f717175de62e806d45201b5/1701106638390.jpg" data-mid="199304907" border="0"  src="https://freight.cargo.site/w/1000/i/3fae2f2549a4256d3710013b241b333b1718f30a3f717175de62e806d45201b5/1701106638390.jpg" /&#62;
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Awards and Recognitions:

Clio Entertainment - Grand Clio Award -&#38;nbsp;Television &#38;amp; Streaming
Clio Awards - Silver
Clio Awards - BronzeThe One Show - Bronze
Effies - Gold
Cannes Lions - FinalistNew York Festivals - Finalist
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		<title>project gutenberg - crossed-out classics</title>
				
		<link>https://silviocaielli.com/project-gutenberg-crossed-out-classics</link>

		<pubDate>Thu, 06 Aug 2020 21:54:43 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/project-gutenberg-crossed-out-classics</guid>

		<description>Yes, I’ve read all these classics and compared them with the movies scene by scene to find out what was left out from the adaptation. 
Yes, there was probably an easier way to do it, but it's too late to think about that now.





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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
	


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Awards and Recognitions:
New York Festivals - Gold - Print New York Festivals - Silver - Print D&#38;amp;AD - Wood PencilClio Awards - Bronze - PrintClio Awards - Bronze - CraftLIA Awards - SilverLIA Awards - BronzeOne Show - MeritOne Show - MeritADC Art Directors Club - ShortlistCannes Lions - Shortlist Featured in Luerzers ArchiveCurrently pre-selected as a cover for Luerzers Archive.

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		<title>walmart - nuevolution</title>
				
		<link>https://silviocaielli.com/walmart-nuevolution</link>

		<pubDate>Tue, 22 Oct 2024 15:04:54 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/walmart-nuevolution</guid>

		<description>This one started as a brand idea and turned into a unique collection of products sold exclusively at Walmart. 
From the campaign look and feel to teaming up with the artists to curate the final products, each part of the process was as cool as you can see below.
Most of the items sold out in days.&#38;nbsp;




&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/62881c09a75e496733a1653c010c47206dccec769e7e3138501c78b700826426/NUEVOLUTION-COLLAGE4_2_pattern-copy.jpg" data-mid="220126452" border="0"  src="https://freight.cargo.site/w/1000/i/62881c09a75e496733a1653c010c47206dccec769e7e3138501c78b700826426/NUEVOLUTION-COLLAGE4_2_pattern-copy.jpg" /&#62;

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		<title>walmart - who knew?</title>
				
		<link>https://silviocaielli.com/walmart-who-knew</link>

		<pubDate>Fri, 22 May 2026 19:06:40 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/walmart-who-knew</guid>

		<description>Our Walmart brand refresh campaign proved that the store you thought you knew had much more than low prices.
Like, you can get a cold plunge. Or the latest tech. Or your prescriptions. Or a pontoon.&#38;nbsp;
Who knew?


	
	


	
</description>
		
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	<item>
		<title>coca cola - security cameras</title>
				
		<link>https://silviocaielli.com/coca-cola-security-cameras</link>

		<pubDate>Thu, 04 Aug 2022 15:51:49 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/coca-cola-security-cameras</guid>

		<description>This work for Coca-Cola made its way to the Superbowl and ranked #1 in the NFL poll for Best Ads. 
After that, it was adapted for more than 30 countries and won many awards, including a special selection as one of only 10 “Ads worth Spreading” by TedX Talks.






&#60;img width="1864" height="1516" width_o="1864" height_o="1516" data-src="https://freight.cargo.site/t/original/i/4ea445d3808b96ac8628314d1e99be8798f58c682d1c5e2a465021d8a7b3856a/Screen-Shot-2022-08-04-at-11.40.22-AM.png" data-mid="149633483" border="0"  src="https://freight.cargo.site/w/1000/i/4ea445d3808b96ac8628314d1e99be8798f58c682d1c5e2a465021d8a7b3856a/Screen-Shot-2022-08-04-at-11.40.22-AM.png" /&#62;
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Awards and Recognitions:
New York Festivals - Gold World Medal
Cannes Lions - Film - Silver
Clio Awards - Silver
The One Show - Bronze
Communication Arts - Award of Excelence
Epica Awards - Gold
Círculo de Creativos Argentinos - Gold
FIAP - Gold
Montreaux Awards - Gold
TedTalks: "10 Ads worth spreading" 2013.
Voted #1 ad in the NFL website during the 2013 SuperBowl
 
</description>
		
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		<title>walmart - holidays</title>
				
		<link>https://silviocaielli.com/walmart-holidays</link>

		<pubDate>Wed, 20 May 2026 17:37:36 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/walmart-holidays</guid>

		<description>Welcome to WhoKnewVille: a multicultural campaign ecosystem across TV, social and activations based on the Dr. Seuss universe. Featuring Walton Goggins and Stephanie Beatriz. Directed by Marc Webb.
Made in collaboration with Fallon, Publicis NY, Digitas and Contender.

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	&#60;img width="2880" height="1598" width_o="2880" height_o="1598" data-src="https://freight.cargo.site/t/original/i/6db6585a995f94bfa764f53d00744963b5fc1779983ed98a2adbee768bf90cbf/Screenshot-2026-05-20-at-1.58.40PM.png" data-mid="248664085" border="0"  src="https://freight.cargo.site/w/1000/i/6db6585a995f94bfa764f53d00744963b5fc1779983ed98a2adbee768bf90cbf/Screenshot-2026-05-20-at-1.58.40PM.png" /&#62;
	&#60;img width="2828" height="1466" width_o="2828" height_o="1466" data-src="https://freight.cargo.site/t/original/i/bb73620960903af80b48ce8708509ba1813ad4a159f5d5c68f934df925d2a70a/Screenshot-2026-05-20-at-2.02.48PM.png" data-mid="248664087" border="0"  src="https://freight.cargo.site/w/1000/i/bb73620960903af80b48ce8708509ba1813ad4a159f5d5c68f934df925d2a70a/Screenshot-2026-05-20-at-2.02.48PM.png" /&#62;
	&#60;img width="2880" height="1598" width_o="2880" height_o="1598" data-src="https://freight.cargo.site/t/original/i/847ca1ca94c88950b4cf948b293ccb0354b09dda56610c992cb6523bed6f36e3/Screenshot-2026-05-20-at-1.58.20PM.png" data-mid="248664084" border="0"  src="https://freight.cargo.site/w/1000/i/847ca1ca94c88950b4cf948b293ccb0354b09dda56610c992cb6523bed6f36e3/Screenshot-2026-05-20-at-1.58.20PM.png" /&#62;
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	&#60;img width="1058" height="1440" width_o="1058" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c24795c6e3748ac105f4ad3277747153d40e4e7c89a9f8e01bebd3f89cc3e090/Screenshot-2026-05-20-at-3.42.39PM.png" data-mid="248664093" border="0"  src="https://freight.cargo.site/w/1000/i/c24795c6e3748ac105f4ad3277747153d40e4e7c89a9f8e01bebd3f89cc3e090/Screenshot-2026-05-20-at-3.42.39PM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>peta - #grabapuppy</title>
				
		<link>https://silviocaielli.com/peta-grabapuppy</link>

		<pubDate>Thu, 28 Feb 2019 19:28:10 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/peta-grabapuppy</guid>

		<description>&#60;img width="1780" height="664" width_o="1780" height_o="664" data-src="https://freight.cargo.site/t/original/i/9f41bf4ee84258333f4803a7d4c1bcc989e6ca7e580114645b4864b6f109bdaf/Screen-Shot-2022-08-19-at-11.48.48-AM.png" data-mid="150824353" border="0"  src="https://freight.cargo.site/w/1000/i/9f41bf4ee84258333f4803a7d4c1bcc989e6ca7e580114645b4864b6f109bdaf/Screen-Shot-2022-08-19-at-11.48.48-AM.png" /&#62;
&#60;img width="1803" height="931" width_o="1803" height_o="931" data-src="https://freight.cargo.site/t/original/i/8bcf448a4ae3fed721acb2454cc0a7df4acfb5e1e461ec6872ea287e88e2cdb3/Screen-Shot-2022-08-18-at-6.54.43-PM.png" data-mid="150775678" border="0"  src="https://freight.cargo.site/w/1000/i/8bcf448a4ae3fed721acb2454cc0a7df4acfb5e1e461ec6872ea287e88e2cdb3/Screen-Shot-2022-08-18-at-6.54.43-PM.png" /&#62;
&#60;img width="1205" height="494" width_o="1205" height_o="494" data-src="https://freight.cargo.site/t/original/i/7b2e410079660e085c6438457766c61369aa3b58ee4abbc19efd25af05a7f1fd/Screen-Shot-2022-08-19-at-10.57.01-AM.png" data-mid="150820953" border="0"  src="https://freight.cargo.site/w/1000/i/7b2e410079660e085c6438457766c61369aa3b58ee4abbc19efd25af05a7f1fd/Screen-Shot-2022-08-19-at-10.57.01-AM.png" /&#62;






	
&#60;img width="2090" height="2953" width_o="2090" height_o="2953" data-src="https://freight.cargo.site/t/original/i/0ddae7ae50fbfce76bfc6377c0db8f075fa827ee76ff8a713bbd6bc6fcbed2c2/Grizzly_final_1.jpg" data-mid="149426213" border="0"  src="https://freight.cargo.site/w/1000/i/0ddae7ae50fbfce76bfc6377c0db8f075fa827ee76ff8a713bbd6bc6fcbed2c2/Grizzly_final_1.jpg" /&#62;



	&#60;img width="2091" height="2953" width_o="2091" height_o="2953" data-src="https://freight.cargo.site/t/original/i/2576567511c871be04561581e4e0a78a4af8e74d3a2ec30ddf9bdf6566a05a21/Grizzly_final_3.jpg" data-mid="149426215" border="0"  src="https://freight.cargo.site/w/1000/i/2576567511c871be04561581e4e0a78a4af8e74d3a2ec30ddf9bdf6566a05a21/Grizzly_final_3.jpg" /&#62;
	&#60;img width="2090" height="2953" width_o="2090" height_o="2953" data-src="https://freight.cargo.site/t/original/i/c8ed43d5f9ba1c30eb00f6982ffd9c749606cf357e2ee64c83998faa085f88ef/Grizzly_final_4.jpg" data-mid="149426216" border="0"  src="https://freight.cargo.site/w/1000/i/c8ed43d5f9ba1c30eb00f6982ffd9c749606cf357e2ee64c83998faa085f88ef/Grizzly_final_4.jpg" /&#62;

	
	

Recognitions and Awards:
Wave Festival Rio - Gold - DigitalWave Festival Rio - Silver - OutdoorEditor's pick in Adage - Creativity online

</description>
		
	</item>
		
		
	<item>
		<title>corona extra - various</title>
				
		<link>https://silviocaielli.com/corona-extra-various</link>

		<pubDate>Sat, 05 Feb 2022 20:04:34 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/corona-extra-various</guid>

		<description>


&#60;img width="1757" height="736" width_o="1757" height_o="736" data-src="https://freight.cargo.site/t/original/i/d60bb1bfd6430dd82e4143e3559432ed872681b864a2b05bb6d03e2282fbd816/Screenshot-2026-06-08-at-12.10.44AM.png" data-mid="249228246" border="0"  src="https://freight.cargo.site/w/1000/i/d60bb1bfd6430dd82e4143e3559432ed872681b864a2b05bb6d03e2282fbd816/Screenshot-2026-06-08-at-12.10.44AM.png" /&#62;
	
	



</description>
		
	</item>
		
		
	<item>
		<title>mountain dew - gocap</title>
				
		<link>https://silviocaielli.com/mountain-dew-gocap</link>

		<pubDate>Sat, 05 Feb 2022 20:04:37 +0000</pubDate>

		<dc:creator>  s   i   l   v   i   o  </dc:creator>

		<guid isPermaLink="true">https://silviocaielli.com/mountain-dew-gocap</guid>

		<description>Case study, boards, social posts and press for Mountain Dew's latest and smallest innovation: 
a bottle mount for action cameras.&#38;nbsp;


&#60;img width="5000" height="3545" width_o="5000" height_o="3545" data-src="https://freight.cargo.site/t/original/i/b8aaee4c22ae738d2ed238b3173843d3fabf87bde423dfaf9e7cf221baf3d50e/md-HI-RES_o.jpg" data-mid="149426225" border="0"  src="https://freight.cargo.site/w/1000/i/b8aaee4c22ae738d2ed238b3173843d3fabf87bde423dfaf9e7cf221baf3d50e/md-HI-RES_o.jpg" /&#62; 
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/cfb850fe7c783a719f5d9895e52e0e5c7dc9d154645d98afed3bd382ec5bed02/Mountain-Dew-2.jpg" data-mid="149426220" border="0"  src="https://freight.cargo.site/w/1000/i/cfb850fe7c783a719f5d9895e52e0e5c7dc9d154645d98afed3bd382ec5bed02/Mountain-Dew-2.jpg" /&#62;
 


	
&#60;img width="380" height="214" width_o="380" height_o="214" data-src="https://freight.cargo.site/t/original/i/6cf2509ff46293d88527d3a4617d2d63b3d72cad6d2eac77b79da65ea92016e8/tumblr_nzduja7djy1uc9845o1_400.gif" data-mid="149426224" border="0"  src="https://freight.cargo.site/w/380/i/6cf2509ff46293d88527d3a4617d2d63b3d72cad6d2eac77b79da65ea92016e8/tumblr_nzduja7djy1uc9845o1_400.gif" /&#62;

	
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/b10a03cd35e29ffb18ee5d10e68beac2b64430e25306f71aca7eae3114296f3e/tumblr_nzdobnZgi91uc9845o1_500.gif" data-mid="149426223" border="0"  src="https://freight.cargo.site/w/480/i/b10a03cd35e29ffb18ee5d10e68beac2b64430e25306f71aca7eae3114296f3e/tumblr_nzdobnZgi91uc9845o1_500.gif" /&#62;

  

	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/7d91bc6ccedc4c23766e1ad6c65981aef87eca89ad9176c740b70b20745c80b4/tumblr_nzdouyARe11uc9845o1_500.gif" data-mid="149426222" border="0"  src="https://freight.cargo.site/w/500/i/7d91bc6ccedc4c23766e1ad6c65981aef87eca89ad9176c740b70b20745c80b4/tumblr_nzdouyARe11uc9845o1_500.gif" /&#62;
	&#60;img width="1200" height="688" width_o="1200" height_o="688" data-src="https://freight.cargo.site/t/original/i/c15d92999edc8d688c1f4ab075412b29f9f06948e65c129fc4f3636154a01c4d/4bf3f331733549.565e4f3c36b34.jpg" data-mid="150263080" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c15d92999edc8d688c1f4ab075412b29f9f06948e65c129fc4f3636154a01c4d/4bf3f331733549.565e4f3c36b34.jpg" /&#62;

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