Silvio Caielli

walmart - add to heart

walmart - nuevolution
walmart - who knew?

walmart -  holidays

coca-cola - superbowl

project gutenberg

peta - grab a puppy

corona
volkswagen
mountain dew

hard rock cafe

deforestation

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Twenty three shoppable episodes. Hundreds of products. Six million clichés (aprox).
A huge collaboration for Walmart made with the amazing folks at Fallon, Digitas, The Community, Contender and Golin.











-----------------   Watch all episodes here   ------------------------- >









Awards and Recognitions:
Clio Entertainment - Grand Clio Award - Television & Streaming
Clio Awards - Silver
Clio Awards - Bronze
The One Show - Bronze
Effies - Gold
Cannes Lions - Finalist
New York Festivals - Finalist
Yes, I’ve read all these classics and compared them with the movies scene by scene to find out what was left out from the adaptation.
Yes, there was probably an easier way to do it, but it's too late to think about that now.










           




Awards and Recognitions:
New York Festivals - Gold - Print
New York Festivals - Silver - Print
D&AD - Wood Pencil
Clio Awards - Bronze - Print
Clio Awards - Bronze - Craft
LIA Awards - Silver
LIA Awards - Bronze
One Show - Merit
One Show - Merit
ADC Art Directors Club - Shortlist
Cannes Lions - Shortlist
Featured in Luerzers Archive
Currently pre-selected as a cover for Luerzers Archive.
This one started as a brand idea and turned into a unique collection of products sold exclusively at Walmart.
From the campaign look and feel to teaming up with the artists to curate the final products, each part of the process was as cool as you can see below.
Most of the items sold out in days. 
Our Walmart brand refresh campaign proved that the store you thought you knew had much more than low prices.
Like, you can get a cold plunge. Or the latest tech. Or your prescriptions. Or a pontoon. 
Who knew?
This work for Coca-Cola made its way to the Superbowl and ranked #1 in the NFL poll for Best Ads.
After that, it was adapted for more than 30 countries and won many awards, including a special selection as one of only 10 “Ads worth Spreading” by TedX Talks.
















Awards and Recognitions:
New York Festivals - Gold World Medal
Cannes Lions - Film - Silver
Clio Awards - Silver
The One Show - Bronze
Communication Arts - Award of Excelence
Epica Awards - Gold
Círculo de Creativos Argentinos - Gold
FIAP - Gold
Montreaux Awards - Gold
TedTalks: "10 Ads worth spreading" 2013.
Voted #1 ad in the NFL website during the 2013 SuperBowl